The Company

Green Flash Brewing Company was established in 2002 by Mike and Lisa Hinkley. Renowned brewmaster Chuck Silva quickly joined the team. Located in Vista, CA, Greenflash has created many award winning beers that are distributed through bars, restaurants and retail outlets throughout the United States. In August, 2011, Greenflash opened their new 45,000 sq. ft. facility and 2,000 sq. ft. tasting room in Mira Mesa.

The Needs

Lisa spent a year working with two other web development firms trying to complete their vision of a new web presence. The needs were complex – a Content Management system (CMS) to allow employees to update the site with featured beers, news, awards and events. Eventually Lisa was referred to Mansker Consulting for a consultation and we quickly moved forward.

The Solution

After assessing the company’s needs, we decided on a custom CMS built on a LAMP server. This allowed for ample flexibility to meet future needs and integration of third party applications such as Flickr and WordPress.

The News Flash, Events Calendar, Brewer’s Blog and Photo Gallery can all be updated by non-programmer, in-house staff. The blog is built in WordPress, the industry standard. It offers timely security updates and is optimized for search engine placement (SEO). The company was comfortable using Flickr to post photos so we integrated the Flickr galleries using widgets. Staff simply updates at Flickr as they have been and the site is automatically updated.

In addition, the Where to Buy section uses a mySQL database that allows importation of the monthly reports from distributors that list the retailers – 2,000 and growing. Greenflash staff  imports directly to the database using a simple interface. This allows visitors to search for a retailer in geographical proximity using a city, zip code, store name, address or state.