Don’t miss this Special San Diego County Workshop!

The Disney Way
Harnessing the Management Secrets of Disney in Your Company
“Creating the Magic with Dream, Believe, Dare, Do”


Success in today’s changing world comes from inspired leadership and a relentless pursuit of a long-term culture of excellence. There are great lessons to be gleaned from Walt Disney who believed that creating a memorable experience for “guests” was more about “systems” than “smiles.”

Best-selling Disney Way authors Bill Capodagli and Lynn Jackson will guide our “guests” through this interactive workshop which will focus on implementing the four basic Disney principles – Dream, Believe, Dare, Do – in any business environment, from healthcare to manufacturing to hospitality.

  • DREAM! Create the “story” of how you want to be perceived by your customers.
  • BELIEVE! Discover how the customer experience, the employee experience, and the business profitability must be balanced to create long-term success.
  • DARE! Learn to take responsibility to “make a difference” in the organization.
  • DO! Remove the barriers to delivering exceptional customer service.

Workshop includes:
A continental breakfast, lunch and the best-selling book
The Disney Way. (The Disney Way Fieldbook will also be
available for purchase at the event.)

Don’t miss the opportunity to attend this inspiring and fun workshop that will show you how to begin surpassing your employees’ and clients’ expectations through superior teamwork, consistent innovation and exceptional customer service!

Date:

Thursday, January 29, 2004

Time: 7:30 am
Registration/Continental Breakfast
8 am–4 pm Seminar
Location: California Center for the Arts, Escondido
Fee: Table of 6: $1194
—————— (20% savings)
Individual: $249
Early Bird Savings!
  Before November 26: $212
—————— (15% savings)
Before December 30: $224
—————— (10% savings)
It’s easy to register!
Phone: (760) 750-4020 or
(800) 500-9377
Fax: (760) 750-3138
On-line: www.csusm.edu/es OR
click the price above.
Mail: Cal State San Marcos
San Marcos, CA 92096-0001

Learn how to apply the management secrets that made Disney successful to your organization or department!